Thanks to revolutionary variable data printing (VDP) technology, it's possible to insert personalized messages and images into your printed pieces. This personalized one-to-one marketing approach helps your printed pieces break through the clutter, stand out and appeal to each customer as an individual.
With variable data printing, you can personalize all types of materials, such as postcards, invitations, posters, brochures, envelopes, catalogues, and more. Customize your printed communications using the data you've already collected from your customers and connect with them in meaningful ways.
Let Insty-Prints show you how personalization can help your business enhance its marketing strategy. The top benefits your business can get from using variable data printing include:
- Increased response rates and sales
- Lower costs per impression
- Better returns on investment ROI
- Customer loyalty
- Print more with less effort
Personalized marketing efforts sell better using a customer's name and other personal data. A person is more likely to notice, remember and act on a message addressed to them.
- Personalizing your direct mail pieces can boost response rates by 30% or more.
- 86% of consumers say personalized marketing has to lead them to make a purchase decision. (Infosys)
- Invoices can offer new products or services based on past purchases.
- Newsletters can be personalized to include a short feature of particular interest to one segment of your audience.
- Personalize printed pieces such as newsletters, postcards, invitations, brochures, catalogs, and more.
- Send out custom discount codes based on your customers' information.
CREATIVE MATERIALS THAT GET PERSONAL
The key to a successful variable data printing campaign is designing a creative layout that works well with the variable elements. Work with us for the right creative design, teamed with digital savvy and production techniques, for variable data printing that hits its target.
Personalize all your marketing pieces and stand out with Insty-Prints variable data printing solutions. Let the Insty-Print team help you can transform even the most basic transactional touch points into marketing opportunities.
