GET BETTER RESULTS ON YOUR CAMPAIGNS TARGETING THE RIGHT AUDIENCE!
The key to a successful direct mail marketing campaign starts with a clean, up-to-date, and well-managed mailing list. If you’re not sending your messages to the right people, then nothing you say or do will resonate and give you any return on investment.
When it comes to direct mail, there are basic things you need to understand to make sure you are investing your marketing dollars wisely:
- Maintaining an up-to-date mailing list is necessary: Outdated B2C mailing lists risk targeting people who may have moved away or even passed away. On the other hand, outdated B2B lists could have you targeting someone who left the company. If someone other than your intended target gets the mail, it may not be relevant, useful, or interesting to them, and your investment may very well end up in the trash.
- Targeting the right audience is crucial. Your mail should always be pertinent and engaging to those receiving it. Countless demographic and psychographic traits increase your odds of getting a response when used to target prospects. Knowing who your audience is will get you a better return on investment and help you make smarter choices during the design process.
- Use a compelling call-to-action. If you send out a direct mail message without a strong call-to-action, the prospect or customer won’t feel the need to act. Once someone has opened your mail, use this opportunity to offer something that motivates action and then tell them how to take action. This doesn’t have to be a long message; you can keep it simple and say something like “Call us,” “Buy Now,” or “Visit us.”
Use Insty-Prints mailing service and take your direct mail campaigns to the next level!
Your local Insty-Prints team knows that direct mail campaigns are only as good as your mailing lists. We can help you manage your home customer list, help you define a prospect list, and give you access to thousands of micro-targeted lists segmented by interest and demographics to generate leads. You’ll have high-quality and well-managed lists to make sure you are reaching your target markets efficiently and effectively. And that is where the campaign starts to shine. If you are looking to get new customers and grow your business, contact the Insty-Prints team today!