Having a sales pipeline full of new prospects is one essential strategy for business growth. Even the most satisfied clients and donors can relocate, be promoted or change jobs, taking them away from you.
If the phone isn’t ringing neither will the cash register. Inquiries and requests for information and cost estimates must stream in on a reasonably constant basis to fill the pipeline into the future.
Fresh out of lead generation ideas? Let’s discuss powerful online and offline tactics for a business like yours, as well as targeting and segmentation we can do to drive leads your way from the most qualified prospects.
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A national process control solutions and fabrication company that had recently partnered with an international gas detection distributor wanted to create customer and industry awareness of a new line of personal gas detection products. The company had a secondary goal to be recognized as a workplace safety proponent, as the new product line could contribute to a safer work environment.
Insty-Prints partnered with the company to launch a multi-channel awareness and lead generation campaign to promote the new product line. An email promoting a product demonstration offer was sent to existing customers, driving them to a campaign microsite. The offer featured an incentive of a data logging/calibration software package when a demo was completed. For lead generation, a press release was distributed to trade publications, also directing interested parties to the microsite where they could view product specs and request a demo.
Early results show the multi-channel marketing approach to be effective in generating both awareness and leads for this company’s highly technical product line.
- The press release was picked up in multiple trade publications, reaching a key target audience.
- The email promotion had an open rate of more than 22% and a 7% click-through rate.
- Several appointments with the sales team were generated.